/* PureCare — site public haute conversion */
:root{
  /* Palette dérivée du logo PureCare Limited (bleu #003C6C · vert #549018) */
  --navy:#0A3A6B;--navy-2:#124B86;
  --teal:#55941A;      /* vert de marque — décoratif uniquement (3.7:1) */
  --teal-d:#467D14;    /* vert interactif — WCAG AA sur blanc (5.0:1) */
  --teal-t:#EDF5E2;
  --ink:#16232F;--ink-2:#4A5A6A;--ink-3:#8B99A6;--line:#E4E9EE;--bg:#FFFFFF;--bg-2:#F5F8FA;
  --radius:12px;--shadow:0 2px 6px rgba(16,35,55,.05),0 12px 32px rgba(16,35,55,.07);
  --max:1140px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:'IBM Plex Sans',system-ui,-apple-system,'Segoe UI',sans-serif;color:var(--ink);background:var(--bg);font-size:16.5px;line-height:1.62;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:var(--teal-d);text-decoration:none}
a:hover{text-decoration:underline}
.wrap{max-width:var(--max);margin:0 auto;padding:0 22px}
.narrow{max-width:780px}
.center{text-align:center}
h1,h2,h3,h4{line-height:1.18;letter-spacing:-.02em;margin:0 0 14px}
h1{font-size:clamp(32px,5.2vw,54px);font-weight:700}
h2{font-size:clamp(25px,3.4vw,36px);font-weight:700}
h3{font-size:19px;font-weight:600}
p{margin:0 0 15px}
.mut{color:var(--ink-2);font-size:15px}
.sub{color:var(--ink-2);font-size:17.5px;max-width:680px;margin-bottom:30px}
.narrow-p{max-width:720px}

/* header */
.hdr{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.94);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.hdr-in{display:flex;align-items:center;gap:22px;height:70px}
.logo{display:flex;align-items:center;gap:10px;font-weight:700;color:var(--ink);font-size:17px;text-decoration:none}
.logo small{display:block;font-size:10px;font-weight:400;color:var(--ink-3);letter-spacing:.7px;text-transform:uppercase}
.mark{width:36px;height:36px;border-radius:9px;background:linear-gradient(135deg,#0A3A6B,#55941A);color:#fff;display:flex;align-items:center;justify-content:center;font-size:13px;font-weight:700;flex-shrink:0}
.mark-img{width:auto;height:42px;flex-shrink:0}
.logo-ftr{width:200px;height:auto;margin-bottom:14px;background:#fff;border-radius:10px;padding:10px 12px}
.menu{display:flex;gap:20px;list-style:none;margin:0;padding:0}
.menu a{color:var(--ink-2);font-size:14.5px;font-weight:500}
.menu a:hover,.menu a.on{color:var(--teal-d);text-decoration:none}
.hdr-cta{margin-left:auto;display:flex;align-items:center;gap:14px}
.lnk{font-weight:600;font-size:15px;color:var(--ink)}
.burger{display:none;background:none;border:0;font-size:22px;cursor:pointer;margin-left:auto}
.mob{display:none;border-top:1px solid var(--line);background:#fff}
.mob ul{list-style:none;margin:0;padding:8px 22px 16px}
.mob a{display:block;padding:11px 0;border-bottom:1px solid var(--line);color:var(--ink);font-weight:500}

/* boutons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;border:1.5px solid transparent;border-radius:10px;padding:11px 20px;font-size:15px;font-weight:600;cursor:pointer;font-family:inherit;transition:transform .08s,background .15s}
.btn:hover{text-decoration:none;transform:translateY(-1px)}
.btn-p{background:var(--teal-d);color:#fff}
.btn-p:hover{background:#3A6810;color:#fff}
.btn-g{background:#fff;border-color:#CBD5DD;color:var(--ink)}
.btn-l{padding:15px 30px;font-size:17px;border-radius:11px}

/* hero */
.hero{background:linear-gradient(165deg,#062A52 0%,#0A3A6B 48%,#14532B 100%);color:#fff;padding:76px 0 68px}
.hero.sm{padding:58px 0 52px}
.hero-in{max-width:840px}
.hero h1{color:#fff}
.eyebrow{color:#A7DC77;font-size:13.5px;font-weight:600;letter-spacing:.3px;margin-bottom:16px;text-transform:none}
.lead{font-size:19px;color:#D4DFE9;max-width:660px;margin-bottom:28px}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap;margin-bottom:14px}
.micro{font-size:13.5px;color:#8FA4B8;margin:0}

/* hero visuel (image plein cadre, style Apple / Nike) */
.hero-visual{position:relative;min-height:min(92vh,760px);display:flex;align-items:flex-end;overflow:hidden;background:#0A3A6B;isolation:isolate}
.hero-media{position:absolute;inset:0;z-index:0;margin:0}
.hero-media img{width:100%;height:100%;object-fit:cover;object-position:center 58%;filter:saturate(.92) contrast(1.03)}
.hero-scrim{position:absolute;inset:0;z-index:1;background:linear-gradient(0deg,rgba(6,26,52,.86) 0%,rgba(6,26,52,.62) 32%,rgba(6,26,52,.18) 62%,rgba(6,26,52,.28) 100%)}
.hero-visual-in{position:relative;z-index:2;max-width:840px;padding-top:120px;padding-bottom:64px}
.hero-visual .eyebrow{color:#B6E68C}
.hero-visual h1{color:#fff;text-shadow:0 2px 20px rgba(0,0,0,.18)}
.hero-visual .lead{color:#E7EEF4}
.hero-visual .micro{color:#B9CADA}

/* duo photos "process" */
.process-photos{padding-top:54px;padding-bottom:54px}
.photo-duo{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:8px}
.photo-duo figure{margin:0;border-radius:var(--radius);overflow:hidden;background:var(--bg-2);box-shadow:var(--shadow)}
.photo-duo picture{display:block;aspect-ratio:3/2}
.photo-duo img{width:100%;height:100%;object-fit:cover}
.photo-duo figcaption{padding:14px 16px;font-size:14.5px;color:var(--ink-2);font-weight:500}

/* bandeau preuve */
.proof{background:var(--navy-2);color:#fff;border-top:1px solid rgba(255,255,255,.12)}
.proof-in{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;padding:18px 22px}
.proof b{display:block;font-size:14.5px}
.proof span{font-size:12.5px;color:#A9BCCC}

/* sections */
.sec{padding:66px 0}
.sec.alt{background:var(--bg-2)}
.two{display:grid;grid-template-columns:1.15fr .85fr;gap:44px;align-items:start}
.box{background:var(--bg-2);border:1px solid var(--line);border-radius:var(--radius);padding:26px}
.sec.alt .box{background:#fff}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.card{display:block;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px;color:var(--ink);box-shadow:var(--shadow);transition:transform .12s,box-shadow .12s}
.card:hover{transform:translateY(-3px);box-shadow:0 8px 28px rgba(16,35,55,.12);text-decoration:none}
.card p{color:var(--ink-2);font-size:15px;margin-bottom:12px}
.card .go{color:var(--teal-d);font-weight:600;font-size:14.5px}
.ticks{list-style:none;margin:0 0 18px;padding:0}
.ticks li{position:relative;padding:9px 0 9px 30px;border-bottom:1px solid var(--line);font-size:16px}
.ticks li:before{content:"✓";position:absolute;left:0;top:9px;color:var(--teal);font-weight:700}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:12px}
.steps>div{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px}
.steps span{display:inline-flex;width:30px;height:30px;border-radius:50%;background:var(--teal-t);color:var(--teal-d);align-items:center;justify-content:center;font-weight:700;font-size:14px;margin-bottom:10px}
.steps b{display:block;margin-bottom:6px;font-size:16.5px}
.steps p{color:var(--ink-2);font-size:14.5px;margin:0}
.stacks{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.stk{background:#fff;border:1px solid var(--line);border-left:3px solid var(--teal);border-radius:9px;padding:18px 20px}
.stk b{display:block;margin-bottom:5px;font-size:16px}
.stk p{margin:0;color:var(--ink-2);font-size:14.5px}
.pills{display:flex;gap:9px;flex-wrap:wrap}
.pill{background:var(--bg-2);border:1px solid var(--line);border-radius:24px;padding:8px 16px;font-size:14.5px;color:var(--ink)}

/* FAQ */
.faq details{border:1px solid var(--line);border-radius:10px;margin-bottom:9px;background:#fff}
.faq summary{padding:15px 18px;font-weight:600;cursor:pointer;font-size:16.5px;list-style:none;display:flex;justify-content:space-between;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";color:var(--teal);font-size:20px;font-weight:400}
.faq details[open] summary:after{content:"−"}
.faq p{padding:0 18px 16px;margin:0;color:var(--ink-2);font-size:15.5px}

/* CTA */
.cta{background:linear-gradient(150deg,#467D14,#2F5C10);color:#fff;padding:62px 0;text-align:center}
.cta h2{color:#fff}
.cta p{color:#DDEBCB;max-width:600px;margin:0 auto 24px;font-size:17px}
.cta .btn-l{background:#fff;color:var(--teal-d)}
.cta-btns{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}
.cta .btn-wa{background:#25D366;color:#0A2E13;border-color:#25D366}
.cta .btn-wa:hover{background:#1EBE5A;color:#062109}
.btn-wa svg{flex-shrink:0}
.cta-sub{display:block;margin-top:14px;font-size:15px;color:#DDEBCB}
.cta-sub a{color:#fff;text-decoration:underline}
.tick-big{width:64px;height:64px;border-radius:50%;background:var(--teal-t);color:var(--teal-d);display:flex;align-items:center;justify-content:center;font-size:32px;margin:0 auto 18px}

/* footer */
.ftr{background:var(--navy);color:#B9C8D6;padding:52px 0 0;font-size:14.5px}
.ftr-in{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:34px;padding-bottom:34px}
.ftr h4{color:#fff;font-size:14px;text-transform:uppercase;letter-spacing:.7px;margin-bottom:12px}
.ftr ul{list-style:none;margin:0;padding:0}
.ftr li{margin-bottom:8px}
.ftr a{color:#B9C8D6}
.ftr .mut{color:#8FA4B8}
.logo-f{color:#fff;margin-bottom:12px}
.ftr-b{border-top:1px solid rgba(255,255,255,.1);padding:16px 22px;display:flex;justify-content:space-between;font-size:13px;color:#8FA4B8;flex-wrap:wrap;gap:8px}

/* ---------------- blog ---------------- */
.pgrid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.pcard{display:block;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px;color:var(--ink);box-shadow:var(--shadow);transition:transform .12s,box-shadow .12s}
.pcard:hover{transform:translateY(-3px);box-shadow:0 8px 28px rgba(16,35,55,.12);text-decoration:none}
.pcat{display:inline-block;background:var(--teal-t);color:var(--teal-d);font-size:12px;font-weight:700;letter-spacing:.4px;text-transform:uppercase;padding:4px 10px;border-radius:20px;margin-bottom:12px}
.pcard h3{font-size:20px;margin-bottom:10px;line-height:1.3}
.pcard p{color:var(--ink-2);font-size:15px;margin-bottom:12px}
.pmeta{color:var(--ink-3);font-size:13.5px;font-weight:500}
.cards-2{grid-template-columns:repeat(2,1fr)}

.post-hd{background:var(--bg-2);border-bottom:1px solid var(--line);padding:34px 0 30px}
.crumb{font-size:13.5px;color:var(--ink-3);margin-bottom:14px}
.crumb a{color:var(--ink-2)}
.post-hd h1{font-size:clamp(28px,4.4vw,44px);margin-bottom:14px}
.post-sub{font-size:19px;color:var(--ink-2);margin-bottom:14px}
.post-body{padding:38px 22px 56px;font-size:17px}
.post-body h2{font-size:clamp(22px,2.8vw,30px);margin:38px 0 14px;scroll-margin-top:88px}
.post-body h3{font-size:18px;margin:22px 0 10px}
.post-body p{margin-bottom:16px}
.post-body ol{padding-left:22px;margin-bottom:18px}
.post-body ol li{margin-bottom:10px}
.post-body .ticks li{font-size:16.5px}
.post-body .stacks{margin:18px 0 22px;grid-template-columns:repeat(2,1fr)}
.toc{background:var(--bg-2);border:1px solid var(--line);border-radius:var(--radius);padding:18px 22px;margin-bottom:30px}
.toc b{display:block;font-size:13px;text-transform:uppercase;letter-spacing:.6px;color:var(--ink-3);margin-bottom:10px}
.toc ul{list-style:none;margin:0;padding:0;columns:2;column-gap:26px}
.toc li{margin-bottom:7px;font-size:15px;break-inside:avoid}
.callout{background:var(--teal-t);border-left:4px solid var(--teal-d);border-radius:0 10px 10px 0;padding:16px 20px;margin:22px 0;font-size:16.5px}
.callout b{color:#33590E}
.two-col-lists{display:grid;grid-template-columns:1fr 1fr;gap:26px;margin:18px 0 22px}
.ptable-wrap{overflow-x:auto;margin:18px 0 10px}
.ptable{width:100%;border-collapse:collapse;font-size:16px;min-width:520px}
.ptable th,.ptable td{text-align:left;padding:12px 14px;border-bottom:1px solid var(--line)}
.ptable thead th{background:var(--navy);color:#fff;font-size:14px;letter-spacing:.3px}
.ptable tbody tr:nth-child(even){background:var(--bg-2)}
.sources{background:var(--bg-2);border:1px solid var(--line);border-radius:var(--radius);padding:20px 24px;margin-top:34px;font-size:15px}
.sources h3{font-size:13px;text-transform:uppercase;letter-spacing:.6px;color:var(--ink-3);margin-bottom:10px}
.sources ul{margin:0;padding-left:20px}
.sources li{margin-bottom:7px}

/* barre mobile collante */
.sticky{display:none;position:fixed;bottom:0;left:0;right:0;z-index:60;background:#fff;border-top:1px solid var(--line);padding:9px 10px calc(9px + env(safe-area-inset-bottom));gap:8px}
.sticky a{flex:1;text-align:center;padding:12px 6px;border-radius:9px;background:var(--bg-2);color:var(--ink);font-weight:600;font-size:14.5px}
.sticky a.p{background:var(--teal-d);color:#fff;flex:1.4}

@media(max-width:980px){
  .menu{display:none}.hdr-cta{display:none}.burger{display:block}
  .mob.open{display:block}
  .two,.cards,.steps,.stacks,.proof-in,.ftr-in,.photo-duo,
  .pgrid,.cards-2,.two-col-lists,.post-body .stacks{grid-template-columns:1fr}
  .toc ul{columns:1}
  .post-body{padding:28px 22px 44px;font-size:16.5px}
  .cards,.steps,.stacks{gap:12px}
  .proof-in{grid-template-columns:repeat(2,1fr);gap:10px}
  .sec{padding:46px 0}
  .hero{padding:52px 0 46px}
  .hero-visual{min-height:min(88vh,620px)}
  .hero-visual-in{padding-top:88px;padding-bottom:44px}
  .sticky{display:flex}
  body{padding-bottom:66px}
}